360 million for the new Bernabéu

Manos Staramopoulos • 24 de mayo de 2022

Real Madrid formalized an agreement with Sixth Street and Legends for the management of new Santiago Bernabéu Stadium

The New Santiago Bernabéu Stadium

The new Bernabéu already generates revenue for Real Madrid. Yesterday the Juventus club formalized an agreement with Sixth Street and Legends for the management of the venue that will bring the club a turnover of 360 million euros, a figure officially confirmed by the same Madrid entity.


The deal was ratified yesterday by Madrid's board of directors, although it wasn't formalized until Thursday. The white club signals an agreement with Sixth Street, company investment, and Legends, a company specializing in stadium management and 'premium' experiences for sports organizations and the organization of major events, "with the aim of transforming the Santiago Bernabéu stadium into a unique space and at the same time a point of reference world for leisure and entertainment ".


20 years


Real Madrid confirm that the deal with Sixth Street will be valid for 20 years, while in the case of Legends there is no mention of a specific duration. The first company "acquires the right to participate in the exploitation of some new activities" in the Madrid stadium. For its part, the second "will contribute with its experience and knowledge in the management of large stadiums and leisure centers, enabling the optimization of management" of the Madrid Colosseum.


This agreement strengthens us in our goal to continue to significantly increase the stadium's revenues from both sporting events and events of all kinds ", reads the official statement issued by Real Madrid, which states that the income derived from it, equal 360 million euros, can be assigned by the club "to any of its activities".


With this agreement, the Juventus club begins to make profitable the strong investment made in the radical transformation process of the Santiago Bernabéu stadium. The works began in 2019, after bypassing a complex bureaucratic network, and should be concluded in principle in December of this year, when we celebrate the 75th anniversary of the inauguration of the stadium erected by the legendary former president Bernabéu in 1947.


A groundbreaking project reform that includes a cover for the stadium and the installation of a retractable turf system that will allow the stadium to host all types of events during most days of the year. From basketball, tennis or American football matches to concerts or large events such as congress fairs.


In addition to a newly constructed roof and state-of-the-art retractable pitch, the finished development will also include a new events space and a competitive gaming venue. 


Sixth Street currently manages more than US$60 billion in assets, including a majority stake in Legends,which it acquired in January 2021  to value the agency at US$1.35 billion.


“The transformation of the Santiago Bernabéu stadium will be a turning point in the history of Real Madrid,” said Florentino Perez, president of Real Madrid.


“This alliance with Sixth Street and Legends, world leaders in their respective disciplines, will be fundamental in providing unique experiences in a stadium where multiple events can be hosted throughout the year. This agreement strengthens the club’s goal of continuing to significantly increase the stadium’s revenues from both sporting and other types of events.”


Alan Waxman, co-founder and chief executive of Sixth Street, added: “Real Madrid’s Santiago Bernabéu is hallowed ground in the world of football, and we are honoured to be joining this partnership to invest in the innovative, long-term strategic vision that has guided the club’s consistent success over its storied history.



“The flexible, solutions-oriented capital and comprehensive capabilities provided by our team at Sixth Street, combined with the deep expertise Legends offers in venue and sports brand operations, will support Real Madrid in its mission to compete and remain a leader in global sports for many years to come.”


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