Al Khori speak about many interesting things, the program, the youth and the heritage that will leave behind the Qatar World Cup 2022.
Al Khori comes with extensive experience of working in Qatar’s not-for-profit industry. He was previously leading the Doha Debates team and managing it’s successful the annual forum which includes young people all over the world and seeks new and collaborative solutions to global challenges through debate and inspiring individual action.
The forum reaches millions of engagers on social network platforms and with Nasser playing an integral part in the execution of live debates, digital videos, a TV series hosted by international journalists, blogs and podcasts, conversations on the world’s most pressing challenges were brought to life.
This innovative approach included a Majlis (the Arabic word for “assembly” or “parliament”) themed conversations designed to bridge differences, build consensus and identify solutions to urgent global issue. In his time, Doha Debates also launched campaigns to instigate a conversation about creating a sustainable future for generations to come, one of them being the #DearWorld campaign.
Nasser also served as the Head of Qatar Foundation’s Partnership and Strategic Initiatives. At Qatar Foundation, a non-profit organisation made up of more than 50 entities working in education, research, and community development, he cultivated relationships with international associates.
With expertise in Qatar Foundation’s unique ecosystem—supported by partnerships with leading international institutions— he furthered initiatives that address pressing challenges, create global opportunities and empower people to shape a better present and future.
Nasser has also worked with Qatar Foundation International in Washington D.C. as Programmes Coordinator and the United Nations in as a Legacy and Domestic Engagement Executive during the Doha 2012 United Nations Climate Change Conference (COP18/CMP8).
He is currently pursuing his Master in Business Administration from University College London and holds a Bachelor in Science Degree from Carnegie Mellon University.
He also holds a Think Tank on Global Education license and certification from Harvard Graduate School of Education.
• What is the nominee’s current responsibility?
• How big is the team they manage?
• What are their career highlights?
Nasser is now leading the Generation Amazing programme, the human and social legacy programme initiated during Qatar’s successful bid for the FIFA World Cup in 2010. It uses the transformative power of sport and football to positively impact lives and creates sustainable social development in vulnerable communities.
At Generation Amazing his role is to devise strategies and oversee implementation of using football for development initiatives across the target countries. Al Khori comes with strong intercultural communication and analytical skills. He manages a team of over 50 people, including internal staff, coaches and advocates.
Further to the above, Generation Amazing uses a uniquely developed football for development methodology, a type of football training on and off the pitch, delivered for many different target groups, school children and workers in Qatar as well as vulnerable young people internationally, to teach values including gender equality and inclusion, and life skills like communication, the organisation, teamwork and leadership, with football at the heart of the programme.
In this instance, football is used as a platform and catalyst for community betterment, empowering and educating generations. Generation Amazing sees sport, and football in particular, as a tool and as a fundamental instrument for achieving socio-economic and wider development outcomes for young people, refugee communities and vulnerable young people globally.
1- Tell us about the Generation Amazing programme and the organization and strengthening of football, the most beloved sport in the world?
«Generation Amazing is a football for development programme targeting vulnerable and displaced people. We develop football pitches or refurbish existing infrastructure, creating safe places to play. To date, we have developed 30 community football pitches across the Middle East and Asia.
Once these have been established, we work to empower new generations of young leaders to transform their communities and create sustainable football for development programmes which empower participants, coaches and volunteers. Through Generation Amazing and the power of football, they learn new leadership, communications and organizational skills. We aim to positively impact one million youth through football for development outreach and education by 2022″.
2- When did this programme start and how many youths have been involved?
«Generation Amazing is the human and social legacy programme initiated during Qatar’s successful bid for the 2022 FIFA World Cup™ in 2010, which uses the power of sport to positively impact lives and create sustainable social development in communities. To date, we have positively impacted over 500,000 young people across the world with our football for development programmes and Generation Amazing pitches. Our methodology is based on football for development, driving social change by empowering and educating young leaders to change their communities».
3- We see in the various media articles that the response of young people to the issue of Generation Amazing is more than satisfactory.
«The feedback to date has been fantastic from young people across the world. Since our transition to online programming we have received a lot of great feedback and engagement from our Qatari and global audiences, with over 18.5 million reach on our GA Live hashtag and over 130,000 views on our live content. Of course, we faced challenges during this transition, but whether those were technical issues or ensuring effective delivery, these challenges helped us to learn important lessons and make us even better at what we deliver on a weekly basis today.
The Live sessions we hosted with global football legends and through our ongoing collaboration with partners and football entities from across the world, including AS Roma and most recently a live session with the world´s oldest football club – Sheffield F.C, have helped to place Generation Amazing in living rooms across the world».
4- How much has the pandemic affected your entire programme and what role did star players play?
«From our point of view, the biggest challenge facing the youth we engaged with on a regular basis was the inability to continue with our in-person delivery of the programme, and more immediately for millions across the world the difficulty of being confined at home and not being able to connect with others and play and learn from their favourite game.
We began hosting live chats with FIFA World Cup™ legends and Supreme Committee for Delivery and Legacy Ambassadors like Xavi Hernandez, Cafu and Tim Cahill, Ronald de Boer, Hernan Crespo, Samuel Eto´o, Mubarak Mustafa, and of course fantastic AS Roma players like Amalie Thestrup and Justin Kluivert. Youth from all parts of the world have engaged in these sessions and pose questions to their role models which provides a memorable learning experience that they can carry with them for the rest of their lives»
5- We know that you have placed special emphasis on the field of gender equality, a fact that everyone is certainly looking forward to with great enthusiasm.
«One of the most important elements of our Football for Development work across the world is the thematic focus on both gender equality and refugees. As an avid advocate of the education industry and of innovation through learning, I was inspired by the story of Mahira, who visited the WISE conference in Doha last year to speak to delegates about her journey.
In 2013, at the age of 19, Mahira Ahmed Miyanji founded Women Is A Nation (WIN) – a non-governmental organisation which advocates education and equal rights for girls in Pakistan. Soon after that, Mahira and her family were subjected to death threats. Mahira’s work, which focused on getting girls back to school, caused controversy in her home town of Lyari – a place where drugs, gang wars and bombings were a part of everyday life.
After being subjected to continuous threats, along with fearing for both her and her family’s safety, she took a step back from her work. Two years later Mahira became a field facilitator for Generation Amazing in Islamabad through local delivery partner Right to Play – and the people she met on the programme encouraged her to reignite WIN’s work.
As a result of her tireless work, out of school girls from her community have returned to education, and she was awarded the NPeace Award by the United Nations Development Programme for Pakistan. This is just one example of how our work has helped to empower and inspire a generation of youth to take the lead and tackle the most pressing issues affecting their communities».
6- Tell us more about your partnership with AS Roma.
«Generation Amazing have teamed up with AS Roma for a global strategic CSR partnership aimed at bringing invaluable life skills to those most in need through the power of football. Roma and Generation Amazing collaborate across legacy, education, digital media and CSR areas, and the partnership includes joint football for good work on Generation Amazing and AS Roma programmes.
We have also used the partnership to highlight important social issues like gender equality and inclusion, and to collaborate on our ongoing GA Live online engagement to inspire and connect with youth across the world. We share a joint belief in using the power of football to improve lives and build communities, and are looking forward to continuing to develop this important partnership with AS Roma further».